Due to COVID-19, many tourist attractions have had to cancel or delay opening. Please call businesses for details.

Cooperative Marketing Program Funding Available- Please call Anne Boles at 518-725-0641, to see if your business is eligible for funding.

Program Description

Fulton County Tourism provides matching funds (dollar for dollar) to eligible participants for advertising tourism-related services, programs, campaigns or events.  Eligible participants may receive up to $1,000 per year based on funds available to Fulton County Tourism.

Program Objectives

  • To increase visitation to Fulton County by visitors from outside of the county
  • To help Fulton County tourism organizations and properties increase their marketing reach and extend their marketing budgets



  • Participants must be in good standing with the Fulton Montgomery Regional Chamber of Commerce with no outstanding invoices owed, However;
  • Participants do not have to be members of the Fulton Montgomery Regional Chamber of Commerce
  • Participants must submit a completed Tourism Facility Profile form


  • Participant completes and submits a Cooperative Marketing Participation Agreement form
  • Fulton County Tourism reviews the form to ensure it aligns with its own marketing objectives and notifies participant when accepted into that year’s program
  • Participant submits their marketing plan


Fulton County Tourism’s Responsibilities

  • If needed, Fulton County Tourism places ads with selected media outlet and material deadlines will be provided to meet design and approval needs
  • Share performance metrics for digital and social media ads when applicable


Responsibilities of Cooperative Participant

  • Participant should include Fulton County Tourism logo (provided by Fulton County Tourism) with link to www.44lakes.com on their homepage (or other page and page location acceptable to Fulton County Tourism) when applicable based on type of advertising
  • Participant must list Fulton County Tourism as an official sponsor if advertising is event related
  • Participant must turn on Google Analytics for its website; assistance will be provided upon request
  • Participant must provide Fulton County Tourism with a Google Analytics report within one month after the advertising run. Report must detail the number of visits to the site, a ranking of visits by Metro Area, and a ranking of referrals for the duration of the advertising run



  • Eligible Participants will be accepted into the program on a first-come, first-served basis
  • Media outlet will provide deadlines to meet desired advertising dates
  • All digital ads will be “clickable” with traffic directed to Participant websites
  • All advertising must conclude by December 31, 2020
  • Fulton County Tourism reserves the right to refuse any advertising at its discretion
  • Fulton County Tourism must review advertising and holds final creative direction on advertising copy and creative
  • Fulton County Tourism may provide Participants with information from third party tracking software that measures information related to web traffic. Fulton County Tourism is not responsible for the accuracy of this information or any conclusions drawn from it.
  • Up to 10% of digital ads may run in Fulton County