The tourism department of the Fulton Montgomery Regional Chamber of Commerce announces a new cooperative marketing program for 2018 for Fulton County tourism facilities and organizations holding events and promotions. The cooperative marketing program is partnering these tourism entities with the Times Union and other Hearst media outlets. The program includes options to choose digital, print, and storytelling marketing.
“We are seeking organizations and tourism properties wanting to enhance their marketing budgets with this matching dollar-for-dollar campaign,” states Gina DaBiere-Gibbs, Director of Tourism for Fulton County. “Organizations wanting to apply to the program should be currently marketing, or wanting to market, outside of Fulton County.”
This cooperative marketing program includes the opportunity to run ads in the travel issue or travel sections of both UPSTATE and WOMEN@WORK Hearst Albany magazines. For as little as $213 an organization can take advantage of this print ad opportunity. There is an online display package that will pinpoint target areas of interest in a designated market area. A minimum investment of $750 will get successful applicants $1500 in this online advertising package. These are examples of the opportunities available in this cooperative marketing program. An ala cart menu and guidelines will be provided to interested partners.
The Fulton County Tourism Department will match partner marketing budgets up to $10,000 total for the program (a value of $20,000 in marketing). Following is an example of how the program works:
An attraction has $1,000 for marketing outside of Fulton County. Investing the $1,000 in the cooperative marketing program will be matched with $1,000 creating a $2,000 marketing budget.
DaBiere-Gibbs adds, “The goal is to enhance current marketing practices of Fulton County tourism properties, to help them better attract visitors from outside of Fulton County to increase overnight stays and visitor spending in Fulton County.”
Any Fulton County tourism property or organization interested in maximizing their marketing budgets with this program should contact the tourism department for more details at (518)725-0641 or tourism@fultonmontgomeryny.org.
